Small Business Casual
Where small business meets your favorite pair of slippers.
A little quirky, not too buttoned up, one less accessory, ahhh… just right.
Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!
From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter!
I’m here to walk alongside you as we make running our businesses less of a roller coaster and more like a scenic train ride (don't forget the snacks!).
Podcasting since 2023 • 148 episodes
Small Business Casual
Latest Episodes
Clarity Over Cleverness: Writing Titles People Actually Click
What makes a good subject line? How do you write podcast titles, website headlines, and taglines that actually work and get people to take action? In this episode, we cover simple dos (and dont's) for writing titles, headli...
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32:41
Slowing Your Scroll: Digital Minimalism Practices That Reconnect You to Life
In a world where we're constantly choosing between analog vs. digital experiences, Kelsey Green offers simple practices and habits that help reduce your reliance on tech. In this episode, we explore digital minimalism and how going ...
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1:00:02
More than "Just Words": Crafting a Message that Goes Deeper
Stop trying to find just the right hook, quippy headline, or witty tagline, and start HERE first! Your Brand Messaging goes a lot deeper than just clever copy and a heaping serving of your personality; it needs to come from the inside out. ...
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32:45
Deeper, Not Wider: 3 Unexpected Ways to Niche Down
To Niche or not to Niche? It’s the question more often than we’d probably like it to be. That's the case for me anyway (no one puts THIS baby in a corner!) In this episode, we’ll get into three unexpected ways to define ...
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36:14
Decluttering & Deprioritizing: 5 things to leave in the dust
What if the secret to a better life and business is doing LESS?Not less of everything. But less of the wrong things.In this final episode of 2025, we’re not focusing on what everyone else is doing… this isn’t your big goal-setting...
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27:42
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