Small Business Casual

Where small business meets your favorite pair of slippers.

A little quirky, not too buttoned up, one less accessory, ahhh… just right.

Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!

From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter! I’m here to walk alongside you as we make running our businesses less of a roller coaster and more like a scenic train ride (don't forget the snacks!).

Want to be a guest on Small Business Casual? Send Emily Aborn a message on PodMatch, here: https://www.podmatch.com/member/smallbusinesscasual

Podcasting since 2023 • 165 episodes

Small Business Casual

Latest Episodes

Too Many Cooks in the Kitchen: When Serial Help Becomes a Recipe for Disaster

Have you ever seen a business owner pay for help and then get all a gazillion different opinions from Mary, Larry, Harry, Tom, Billy, and Sally? Maybe it's been YOU seeking helper after helper whose help isn't "working"?It can be really ...

April 21, 2026 • 25:47

Leaving the Casino: Building a Business that Actually Works for YOU with Jessica Lackey

Have you been burned by bro marketing? Exhausted by all the social media hacks? Underwhelmed with the "just manifest it" advice? If so, you're going to LOVE the wisdom of my guest, Jessica Lackey. Jessica reminds us that...

April 14, 2026 • 42:21

Business Owner Guilt Trip: Overcoming False Guilt

Do you feel guilty if you don't post or engage on social media for a week? Do you feel like you did something WRONG if you just spent an hour scrolling instead of being productive?I recently asked this question about social media guilt o...

April 07, 2026 • 33:23

Human vs. Search Engine: A modern SEO strategy with Sarah Moon

Over 80% of internet users rely on search engines regularly, and billions of searches happen every day! If you're not thinking about how people find you through search, you're missing a massive opportunity for your business. In this...

March 31, 2026 • 55:08

DO Sweat the Small Stuff: Tiny Writing Shifts that Make a BIG Difference in Your Business

Calling all word nerds!! And, of course, non-word nerds who are ready to start writing with more impact. This episode is for you! We’re getting tactical and hands-on as I share tiny writing shifts that make a...

March 24, 2026 • 26:33