Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators
Welcome to Small Business Casual, where we focus on designing a sustainable, cozy, and thriving business tailored to your LIFE. Not the other way around!
Here, small business meets your favorite pair of slippers. It's a little quirky, not too buttoned up, one less accessory, ahhh… just right.
From customer service, business productivity, and content marketing to making sense-of-the-behind the scenes, chaos, I walk alongside you as we make life and business less of a roller coaster ride and more like a walk in the park (with snacks, of course!).
I offer Small Business Copywriting & Content Marketing Consulting to interior designers, home trade professionals, service providers, coaches, consultants, non-profits, and entrepreneurs with a big mission!
Want to be a guest on Small Business Casual? Send Emily Aborn a message on PodMatch, here: https://www.podmatch.com/member/smallbusinesscasual
I do NOT accept pitches outside of PodMatch.
Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators
The Introvert's Guide to Networking (without the car salesman vibes) featuring Melissa Snow
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In this conversation with Melissa Snow, we dive into the often unspoken realities and speed bumps of entrepreneurship, especially for women. Melissa's story reveals the nature of starting a business and the necessity of adaptability, consistency, and courage.
Melissa reminds us that we don't have to fit the mold to find our fit.
We discuss what makes networking actually work, how to find the right rooms, and why consistency matters more than trying to “work the room.”
- Melissa's accidental entrepreneur story and business ownership (with a twist!)
- How she helps women grow through relationships, referrals, and human-centered networking
- Why so many women feel they don't fit the mold in business.
- The difference between structured networking and unstructured events, and why fit matters.
- Practical ways to make networking easier
- The tension between giving and receiving in community building and how to ask for what you need
- Being consistent and showing up.
Notable quotes by Melissa:
“Network like a human and not like a salesy weirdo.”
“You don’t have to be anything specific in order to be successful in business, but you do have to find the way that works for you.”
“The purpose of networking is not to get clients. The purpose of networking is to build your network.”
About Melissa
Melissa Snow is a Business Relationship Strategist and founder of Powerful Women Rising, a business growth ecosystem serving female entrepreneurs around the world. After building multiple successful businesses of her own, Melissa now helps women increase visibility, generate consistent referrals and build strategic partnerships through the PWR Connection Network and Business Growth Mastermind. She’s on a mission to change the way women build businesses - proving you can be authentic, values-driven and profitable without pitching, perfection or performance. She hosts the popular Powerful Women Rising podcast, runs on iced coffee and lives in a home full of rescue animals.
Links
Powerful Women Rising Podcast: https://powerfulwomenrising.com/podcast
Powerful Women Rising Community (use code: podcast for a free ticket!): https://powerfulwomenrising.com/
Instagram: https://www.instagram.com/powerfulwomenrising/
Facebook: https://www.facebook.com/melissa.snow.908579
About me, Emily Aborn! Your Hostess with the Mostess
I'm a Small Business Copywriter, speaker, and your loyal and nerdy host of Small Business Casual. I bring 12+ years of entrepreneurial experience and have spent the last eight years writing copy across 122 industries. I help you step into becoming (and sharing) the real YOU. For fun and downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence.
Got a question for the show? Email me at emily@emilyaborn.com.
Facebook: Facebook.com/Emily.CatherineGrace
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