Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators
Welcome to Small Business Casual, where we focus on designing a sustainable, cozy, and thriving business tailored to your LIFE. Not the other way around!
Here, small business meets your favorite pair of slippers. It's a little quirky, not too buttoned up, one less accessory, ahhh… just right.
From customer service, business productivity, and content marketing to making sense-of-the-behind the scenes, chaos, I walk alongside you as we make life and business less of a roller coaster ride and more like a walk in the park (with snacks, of course!).
I offer Small Business Copywriting & Content Marketing Consulting to interior designers, home trade professionals, service providers, coaches, consultants, non-profits, and entrepreneurs with a big mission!
Want to be a guest on Small Business Casual? Send Emily Aborn a message on PodMatch, here: https://www.podmatch.com/member/smallbusinesscasual
I do NOT accept pitches outside of PodMatch.
Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators
Keys to Building Something Sustainable & Meaningful with Alex Sanfilippo
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I've raved about PodMatch on this show more times than I can count, so when PodMatch founder, Alex Sanfilippo, said YES to being in my guest seat, suffice it to say, I was over the moon!
But we didn't just talk podcasting. Alex took us to the lower points behind the highlight reel and a failure he experienced that propelled him to where he is today.
From selling used golf balls at age ten to building a company that’s forged endless podcast connections, this episode is part origin story, part masterclass, and part honest conversation about what it actually costs to build something that matters.
Conversation highlights:
- The parts of Alex's entrepreneurial story he rarely shares
- How PodMatch was born from a whiteboard and a consistent problem
- What running a business from a place of service (rather than just revenue) changes about how they show up
- What the best podcast guests do to get invited back and referred, and what makes listeners stick around
- The data-backed number one factor behind a great episode (spoiler alert: it’s not a natural knack!)
- Why AI-assisted laziness is making content worse, and where curiosity plays a role
- The cost of building something meaningful and how to keep perspective when the going gets tough
Links Mentioned:
Join PodMatch.com: joinpodmatch.com/emilyaborn
Quantum Video on Instagram: instagram.com/p/C5lyZkMAKtB/
Age of Audio Documentary: aoamovie.com/
Quotes:
“What we do for ourselves dies with us. What we do for others and the world remains and is immortal.”-Albert Pike
"Learn the lessons you can learn while you're in that space, because it might be the very thing that propels you forward." - Alex
“The number one contributing factor to what makes a great podcast episode is the time spent on research, planning, and prep before ever getting to the green room.” - Alex
About Alex- Links & Resources
Alex Sanfilippo is a podcaster and the founder of PodMatch.com, a platform that automatically matches podcast hosts and guests for interviews. Through PodMatch and his podcast titled Podcasting Made Simple, Alex helps independent podcasters grow their influence and revenue so they can better serve their listeners!
Instagram: instagram.com/alexsanfilippo7/
Facebook: facebook.com/AlexJSanfilippo
LinkedIn: linkedin.com/in/alexsanfilippo/
About the Host, Emily Aborn
Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence.
Got a Question for the Show? Email Me! emily@emilyaborn.com
Website: EmilyAborn.com | Facebook: Facebook.com/Emily.CatherineGrace | Instagram: Instagram.com/EmilyAborn | LinkedIn: LinkedIn.com/in/EmilyAborn | Substack: substack.com/@emilyaborn
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