Should You Put Pricing on Your Website? 5 Service Providers Weigh In

To put pricing on your website or not to put pricing on your website... that is the question! 

Turns out the answer is more interesting than a simple yes or no! In this special bonus episode, I bring in five expert service providers who share their take and the why behind it. 

The Quick Decision Rule

• Selling something standalone and the same price for everyone, like a session or a workshop? Put the number on the page.
• Doing custom, value-priced work? You don't owe an exact figure, but never go fully silent. Use a "starting at," a range, or "most clients invest between X and Y."
• The one thing to avoid: a bare "contact for pricing" with no signal at all. That's what makes people assume you're either wildly expensive or about to get pushy.

Emily Aborn is the host of Small Business Casual and a Small Business Copywriter.  She brings 12+ years of business experience ranging from brick-and-mortar to online and has written copy for clients in 122+ industries.

Got a question for the show? Email: emily@emilyaborn.com | Follow on Instagram @EmilyAborn

The Experts You'll Hear From - Guest Bios: 

Jenny Belanger is the CEO and Creative Director of JennyB Designs, a website design studio helping small businesses build sites that attract ideal clients and convert visitors into real leads. With 20+ years of experience in web design and a background in nonprofit and corporate marketing, she simplifies the process so busy small business owners can have a presence they're proud of without the overwhelm. She's also the host of the Website Design Made Simple Podcast, where she shares practical strategies for making more money with your website.

jennyb-designs.com | linkedin.com/in/jtaggers | @thejennybdesigns

Jessica Lackey is the founder of Deeper Foundations, a consulting and training firm that turns experts into expert business owners through implementing stronger business foundations. She brings a unique blend of corporate expertise and soulful business building, drawing on an MBA from Harvard Business School, a coaching certification from iPEC, and experience at McKinsey & Company and Nike, Inc. Jessica has supported over 200 entrepreneurs through her programs, blending systems thinking, operational rigor, and deep values alignment. 

deeperfoundations.com | linkedin.com/in/jessica-lackey

Chantelle Davis-Gray works with do-good, feel-good businesses to create Squarespace websites and card decks that grow your impact and your income. She's got a unique process of working with only one client at a time, so the work gets done efficiently and collaboratively, without templates or AI. Plus, she's a dog mama, plant lady, and animal lover. 

chantelledavisgray.com | linkedin.com/in/chantelledavisgray | @chantelledavisgray

Barb Davids is the founder of Compass Digital Strategies and host of the Get More Website Traffic podcast. She has over 25 years of experience in digital marketing. Her work emphasizes transparency, practicality, and long-term strategy over trends or quick wins. She's helped service businesses achieve 256% more organic traffic and 51% more sales. When not working, Barb enjoys running with her dog, Stone.  

compassdigitalstrategies.com | linkedin.com/in/barb-davids | @compassdigitalstrategies

Kim Dawson is a business strategist, speaker, and lifelong entrepreneur who has been building businesses since she was seven years old. 

As the founder of K.Dawson Consulting, she helps creative and service-based entrepreneurs turn their expertise into profitable, sustainable businesses through pricing and revenue strategies built around their goals.

Kim is the former host of the Sassy Strategist Podcast and the author of Passion to Profits: Your Guide to Building a Business You Love, an Amazon Bestseller. She's spoken at conferences across the Northeast and is frequently invited to lead workshops on pricing strategy for business owners and entrepreneurs.

kdawsonco.com | linkedin.com/in/kimberlybdawson | @kdawson.co