More than "Just Words": Crafting a Message that Goes Deeper Artwork

Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Welcome to Small Business Casual, where we focus on designing a sustainable, cozy, and thriving business tailored to your LIFE. Not the other way around!

Here, small business meets your favorite pair of slippers. It's a little quirky, not too buttoned up, one less accessory, ahhh… just right.

From customer service, business productivity, and content marketing to making sense-of-the-behind the scenes, chaos, I walk alongside you as we make life and business less of a roller coaster ride and more like a walk in the park (with snacks, of course!).

I offer Small Business Copywriting & Content Marketing Consulting to interior designers, home trade professionals, service providers, coaches, consultants, non-profits, and entrepreneurs with a big mission!

Want to be a guest on Small Business Casual? Send Emily Aborn a message on PodMatch, here: https://www.podmatch.com/member/smallbusinesscasual

I do NOT accept pitches outside of PodMatch.

All Episodes

Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

More than "Just Words": Crafting a Message that Goes Deeper

January 13, 2026 • Emily Aborn

0:00 | 32:45

Text Emily!

Stop trying to find just the right hook, quippy headline, or witty tagline, and start HERE first! Your Brand Messaging goes a lot deeper than just clever copy and a heaping serving of your personality; it needs to come from the inside out.

In this episode, I share some of the elements of Brand Messaging so you can start gaining clarity on yours.

Inside this episode on Brand Messaging:

Why we fall into the Tagline Trap
What actually is Brand Messaging and why does it matter?
How to have more fun with your mission, vision, and values
The components of brand voice
Messaging pillars that are rinse and repeat for content creation ease
What's a brand positioning statement
And more!

Links & Resources Mentioned

👉🏻 EXTENDED SHOW NOTES with Questions & Prompts

Recommended Website Designer Page (NEW)

Brand Messaging Guide: Service

About Me & Contact Info

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence.

Email: emily@emilyaborn.com