2025 Podcasting Debrief: Insights & Wisdom to Guide Your New Year Artwork

Small Business Casual

Where small business meets your favorite pair of slippers.

A little quirky, not too buttoned up, one less accessory, ahhh… just right.

Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!

From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter!

I’m here to walk alongside you as we make running our businesses less of a roller coaster and more like a scenic train ride (don't forget the snacks!).

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Small Business Casual

2025 Podcasting Debrief: Insights & Wisdom to Guide Your New Year

December 09, 2025 • Emily Aborn

Text Emily!

As you will hear in this episode, podcasting can change your life.

Each year, I love the opportunity to reflect and learn from what went WELL, what didn't go so well, and what NEW things I want to experiment with and try in the coming year. In this episode, I share industry reports with data and stats, plus 7 takeaways full of insights and wisdom to provide you with info you can use for your podcasting year ahead.

We get into:

Niching vs. not niching
The power of experimentation in your podcast and overall marketing
Why it's important to go beyond the downloads and metrics
Repurposing in a new way will set you apart
Collaborations are the game-changer
Micro insights around audio, video, ads, and more
The big WHY
And so much more!

Links & Resources Mentioned:

👉🏻 EXTENDED SHOW NOTES: including names/quotes/links of podcaster contributors

Here's the Extended Show Notes link for desktop listeners to copy and paste: open.substack.com/pub/smallbusinesscasual/p/2025-podcast-insights-report

Collaborative "About Me" post on Instagram

Collaborative "Podcaster Wisdom" post on Instagram

One Stone Creative's State of Business Podcasting Report

PodMatch's Indie Podcaster's Industry Report

New England Podcaster's Group

PodMatch

About Me!

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence.

Email: emily@emilyaborn.com