Beyond the Double Tap: 4 Ways to Actually Support Small Businesses & Creators Artwork

Small Business Casual

Where small business meets your favorite pair of slippers.

A little quirky, not too buttoned up, one less accessory, ahhh… just right.

Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!

From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter!

I’m here to walk alongside you as we make running our businesses less of a roller coaster and more like a scenic train ride (don't forget the snacks!).

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Small Business Casual

Beyond the Double Tap: 4 Ways to Actually Support Small Businesses & Creators

November 25, 2025 • Emily Aborn

Text Emily!

Words of appreciation, thanks, encouragement, and gratitude have been continuously shortened in today's fast-moving world:

"I Love You" has become "luv u"

"Thanks" has become "thx" or simply "tsm" and many are just double-tapping, dropping a "Congrats!" or "Love it," to the comment thread.

Hearting it doesn't exactly cut it when it comes to showing GENUINE support for other small business owners. Showing up for them takes a little more time, intention, personalization, and thought.

The result of genuine support? A massive tidal wave of a ripple effect changed lives and communities, and outcomes you can't even dream up!

In this episode, I share why supporting fellow business owners and creators matters now more than ever and give you FOUR creative ways to show up beyond just saying thanks.

Why small businesses matter for our communities
Why small businesses need support now more than ever
4 Creative ways to show up for small businesses and creators
- Examples of giving them a platform
- Examples of resharing their content
- How to write a specific, stunning Google Review or LinkedIn rec (+)
- Commenting, engaging, and actually showing up because you care
A shoutout to some of those who've made my year impeccable
And more!

Links & Resources Mentioned:

The New England Podcaster's Group

The Creative Entrepreneur Podcast (Re-Air of my episode, "Four Questions to Ask Before Chasing Your Next Shiny Object)

Amy Bolduc's Instagram & Grounded in Maine Podcast

Barb David's Instagram & Small Business Sweet Spot Podcast

Kristy Ouellette's Instagram & Talk Travel to Me Podcast

Ande Lyons on Instagram & Don't Be Caged By Your Age Podcast

Megan Doughtery's State of Business Podcasting FREE Report

👉🏻 EXTENDED SHOW NOTES

About Me & How to Work Together

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more.

Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU.

Email: emily@emilyaborn.com