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Small Business Casual
Where small business meets your favorite pair of slippers.
A little quirky, not too buttoned up, one less accessory, ahhh… just right.
Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!
From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter!
I’m here to walk alongside you as we make running our businesses less of a roller coaster and more like a scenic train ride (don't forget the snacks!).
Small Business Casual
Small Talk that Keeps us From Playing BIG
In last week’s episode, we talked about literal small talk… the awkward weather banter at a networking event, the Zoom conversation you get stuck in that seemingly goes nowhere fast, and the idle chit chat that’s draining.
We learned that while small talk SEEMS small, it can act as a catalyst for bigger conversations and deeper talk. What starts small can have a BIG impact.
Today, we’re going to get into figurative "small talk": the language and patterns that seem little (sometimes even three letters or less), but they can show up in BIG ways in your business and mindset.
Ready to stop shrinking your presence and learning the small words that keep you from playing BIG?
- What do I mean by words that keep you playing small?
- 6 Ways our language may unintentionally keep us from playing BIG
- Resources and ideas to start removing these things from your everyday vocab
- And more!
Resources and Links:
👉🏻 EXTENDED SHOW NOTES (on Substack) including articles, stats, reference links, and bonus info!
Jenny Belanger's Episode #91) What High-Converting Websites Don't Do
"Some um, surprising advice for public speakers" by Mignon Fogarty
Ready to play and say BIGGER? Let's Connect!
I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more.
Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU.
