Small Business Casual
Where small business meets your favorite pair of slippers.
A little quirky, not too buttoned up, one less accessory, ahhh… just right.
Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!
From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter!
I’m here to walk alongside you as we make running our businesses less of a roller coaster and more like a scenic train ride (don't forget the snacks!).
Small Business Casual
Why I kissed “content” goodbye: 3 lessons from a podcast rebrand
The Content with Character has a FRESH face and has been rebranded, officially, to Small Business Casual!
This is the FIRST episode in our new digs where the goal is to help us create small businesses that feel like ahhhhhh, home.
On this episode, I share a little bit of why I changed the name and am steering away from "content" a bit more in general, plus three lessons learned through the podcast rebranding process:
- The difference between copy and content
- Why the decision to rebrand
- Changes to help us engage more and grow!
- It's OK to change your mind
- Trust yourself when something feels off
- Change can be scary, and it’s worth it!
About Me:
I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more.
Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU.
