Small Business Casual
Where small business meets your favorite pair of slippers.
A little quirky, not too buttoned up, one less accessory, ahhh… just right.
Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!
From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter!
I’m here to walk alongside you as we make running our businesses less of a roller coaster and more like a scenic train ride (don't forget the snacks!).
Small Business Casual
6 Flavors of Failed Collaborations: a heaping scoop of wisdom
Just like not all DIY home projects turn out like your Pinterest board... not all collaborations end in sunshine in rainbows. And some downright fail. Flop. Fizzle. Fallout.
Failure is inevitable when you're experimenting, trying something new, and collaborating with others. While it might not be so tasty in the moment, failure is full of invaluable wisdom if you're willing to look closer, learn from your fumbles, and, of course, try again.
In this episode, we get into the six flavors of failed collaborations, lessons learned, and how to move forward intentionally when things flop.
In the episode:
- Painting failure in a new light
- Vanilla Letdown (the Flop)
- Neopolitan Ghoster (the Ghoster)
- Rocky Road to Nowhere (the Fizzle)
- Tunafish Mint Chocolate Chip (the Mismatch)
- Salted Caramel Heartache (the Friendship Fallout)
- Triple Scoop Overload (the Self-Sabotage)
- Lessons learned to help you prevent future failures
- And more!
Resources & Links Mentioned
Karen Kenney's Episode "Relationships are Collaborations"
About Me & Let's Connect
I’m Emily Aborn, a Small Business Copywriter and host of Content with Character. I’m beyond passionate about helping small businesses grow with out-of-the-box, human-centered, personality-filled marketing. Sharing your work goes beyond strategies and frameworks, content for content’s sake, more social media posts, more, more, more. Successful marketing begins with genuine connection and being the real YOU.
