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Small Business Casual
Where small business meets your favorite pair of slippers.
A little quirky, not too buttoned up, one less accessory, ahhh… just right.
Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!
From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter!
I’m here to walk alongside you as we make running our businesses less of a roller coaster and more like a scenic train ride (don't forget the snacks!).
Small Business Casual
Beyond the Empty Seats: focusing on who’s already engaged to GROW, featuring Dave Campbell
How do I grow my podcast? How do I grow my business?
They seem like good questions, but in reality, they’re a bit open-ended… hard to define. What does “grow” even mean?
I’m doing something totally different in this bonus episode!
This month is all about COLLABORATION on the Content with Character podcast and in the name of collaboration, I wanted to share this powerful takeaway from a fellow podcaster and collaborator, Dave Campbell.
Dave is here to bring insights that will help you focus on who's already engaged, already listening, and already cheering you on to GROW.
Key Takeaways:
- How to define what growth actually means for your business or podcast
- Embracing the power of one listener and the ripple effect they can create
- Shifting your mindset from building an audience to building a community
- Engaging with current listeners to increase loyalty and retention
- Measuring success through depth of connection, not just downloads.
Resources & Links:
Dave Campbell, host of the How to Podcast Series
Podcasting Made Simple Podcast
Dave's Episode on Podcasting Made Simple (includes blog article!)
About Dave and his link:
Empty nest Dad, musician, podcaster, and collector of people - I love having conversations with creative people and building bridges with others via podcasting. In a world that seems to value our differences over what we have in common, I am hoping that we can leverage the power of our words and a life well lived and well loved.
Website: https://truemediasolutions.ca/
Dave Campbell on Social Media: Facebook | Twitter | Instagram | TikTok | YouTube
About Me & Connect:
I’m Emily Aborn, a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. I live in the backwoods of New Hampshire, where my husband and I spend time preparing for winter, wishing it was summer, hiking, reading, and playing Crib Wars (IYKYK).
