Small Business Casual
Where small business meets your favorite pair of slippers.
A little quirky, not too buttoned up, one less accessory, ahhh… just right.
Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!
From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter!
I’m here to walk alongside you as we make running our businesses less of a roller coaster and more like a scenic train ride (don't forget the snacks!).
Small Business Casual
Your Guest Prep Talk (Tips for Podcasters & Speakers)
I've seen far too many podcast guests and speakers who are just winging it...
Underplaying the gift and opportunity of being a guest, their lack of preparation translates into less impact and being just a tad uh, underwhelming.
In this episode, I'm going to give you some KEYS to being an outstanding podcast guest or speaker, what you need before getting started, and what you can safely forget about!
Your guest prep talk includes:
- The power and potential of guesting and speaking opportunities
- Who podcast guesting and speaking makes a great fit for
- Who should pause prior to pitching
- A list of assets from A-Z (well, they're not actually in alphabetical order)
- What you can safely ignore and not worry about for now
- How to come up with your topics
- A few key secrets to successful pitching
- Ways to stand out as an EXCEPTIONAL guest
- And more!
Your Prep Checklist (things your one-sheet, website, Google Doc, etc. should ((ideally)) contain):
- Contact information: phone, email, etc, social accounts
- First and third-person versions of your bio
- 3-5 Topics
- Sample questions, takeaways, bulleted teaching points
- High-resolution headshot (not a selfie!)
- Links to past interviews or speaking clips and/or short video intro, audio speaking clip, etc.
- Articles, related resources, or blogs written by you that are related to the topic
Links and Resources Mentioned:
Emily Aborn's Podcast Guest Bundles
Barb Davids, Ande Lyons, and my upcoming LIVE event: Become Their Favorite Podcast Guest
PodMatch (affiliate link, but I'm an affiliate because I LOVE IT, so there :)
About Me and Let's Connect, please!
I’m Emily Aborn, a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. I live in the backwoods of New Hampshire, where my husband and I spend time preparing for winter, wishing it was summer, hiking, reading, and playing Crib Wars (IYKYK).
