9 (Fun) Ideas to Use AI to Improve Your Marketing

When AI language models first emerged on the scene, I was a "hard pass". Largely due to my debilitating fear of art becoming a lost art, I warned everyone who'd listen about AI and resisted using it as a tool in my own business. 

Two years later, so much more has changed in the world of AI and content creation than I ever could've predicted. Some I love, and some I still very much loathe. 

I STILL do not think you should be using it to create your content for you...

And, I now see these tools in a new light and am able to utilize AI language models as a sidekick in both my business and personal life. 

In this episode, I'll give you 9+ ideas to use AI in your business plus some bonus FUN ways to try it out in your personal world as well.  

• 9 Things AI can still NOT be relied on for
• 9 Ways to use AI to improve your content, marketing, and more 
• 7 FUN ideas for your personal life, conversations, and beyond 

EXTENDED SHOW NOTES👇🏻

What AI shouldn’t be doing for you: 

1. Replace your lived experience and tell your stories for you.
2. Make decisions about your business or life. 
3. Be relied on to define your brand, values, goals, or direction.
4. Understand your very human clients. These models rely on data, not YOUR client interactions. Only you can get to the deepest levels with people when sharing your message. 
5. Taken verbatim. Never copy and paste. These aren’t generating ready-to-publish masterpieces. They’re giving you raw (ahem, generic) content with WAY TOO MANY em dashes (these things —). You’re not here to be generic. You’re here to be memorably YOU. 
6. Be trusted for 100% the facts, ma'am. Check your sources, data, and stats, and make sure you check who REALLY said that quote you’re citing! 
7. Be trusted with sensitive, private, or confidential information 
8. Do your SEO keyword research. Dear god, just make it stop! 
9. Replacing your creativity or human interaction (ie. you still need your therapist and coach). 

9 (Fun) Ideas to Use AI to Improve Your Marketing

1. Have it Roast You: Your website, social media, and beyond. It can help show you where you exaggerate, are making it too easy, or overlook things. 
2. Create Outlines: I love having AI help me with outlines for blogs and podcast episodes. Outlines are your friends, and AI does them well! 
3. Plan Your Day Effectively: During the busiest weeks, I use AI to help me figure out my time blocks and structure my tasks that are of the highest priority. If you struggle to create structure or need accountability, give it a whirl!
4. Refine a Story: When you have a great story but nowhere to take it or end it, AI language models can help you find the threads, lessons, and a moral. It can help you connect the dots and take them home! 
5. Find Similarities and Patterns: When finding a brand’s voice or when my eyes have glazed over as a copywriter, I find this helpful. I can put in text and have it help me identify common themes, tones, patterns, words, emotions, etc. All of which helps me hone in more clearly on what we want to be saying. It can find overused words, phrases, and more! Then you can pull those out and choose better-fit synonyms. 
6. Ask Better Questions: I use it to ask questions in client calls, on podcasts, and beyond.
7. Writing and Content Prompts Galore: I’ve been using chat for my morning writing warm-up. You could also try it for content prompts! 
8. Get Batching: Use AI to batch plan, organize, and create a month’s worth of content. I recently shared my four-part content framework with you back in March. You can plug in this framework, your content pillars (the big pieces), and put a solid plan in place for emails, podcasts, social, and beyond. 
9. Idea Generator: Got a starting point? Need an idea fleshed out? Chat can help you brainstorm FAST without bugging all your friends all the time. 

Email: emily@emilyaborn.com
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