Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators
Welcome to Small Business Casual, where we focus on designing a sustainable, cozy, and thriving business tailored to your LIFE. Not the other way around!
Here, small business meets your favorite pair of slippers. It's a little quirky, not too buttoned up, one less accessory, ahhh… just right.
From customer service, business productivity, and content marketing to making sense-of-the-behind the scenes, chaos, I walk alongside you as we make life and business less of a roller coaster ride and more like a walk in the park (with snacks, of course!).
I offer Small Business Copywriting & Content Marketing Consulting to interior designers, home trade professionals, service providers, coaches, consultants, non-profits, and entrepreneurs with a big mission!
Want to be a guest on Small Business Casual? Send Emily Aborn a message on PodMatch, here: https://www.podmatch.com/member/smallbusinesscasual
I do NOT accept pitches outside of PodMatch.
Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators
Know, Like, Trust: Action Steps to Build KLT
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
You’ve probably heard about building "the know, like, and trust factor" with your community, customers, and clients. Butttt, how on EARTH does one actually build know, like, and trust?
What even does that MEAN!?
Often mentioned in the marketing world, "know, like, and trust" (KLT) is vague and elusive (at best) and not many are explaining how to take actions that build it.
In this episode, I’m going to break each element of KLT down into tangible action steps to get you on your way to building it with your people right away.
Listen in to Start Building KLT:
- What does it mean for them to know, like, and trust you?
- Why does your business need to build the know, like, and trust factor?
- Keys to building the "know"
- Consistent steps to building the "like"
- Tips for cultivating the "trust"
- And more!
Resources Mentioned:
👉🏻 EXTENDED SHOW NOTES
👋🏼 Whalllleeeee, hello there! Let's Connect!
I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. I live in the backwoods of New Hampshire where I spend my time hiking, building fires (in the wood stove, don't worry!), reading, and learning all the useless trivia I can get my hands on.
Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack
Text Me!
Leave a Voicemail
Podcasts we love
Check out these other fine podcasts recommended by us, not an algorithm.
The Karen Kenney Show
Karen Kenney
Wiser Than Me with Julia Louis-Dreyfus
Lemonada Media
The Secret Room | True Stories
Ben Hamm
What It's Like To Be... with Dan Heath
Dan Heath
Family Twist: A Podcast Exploring DNA Surprises and Family Secrets
Corey and Kendall Stulce
The Solo Grind
Teresa Schlup, The Original Caffeine Creative
The Craft of Custom
Paul LaRoche & Emily Aborn
Podcasting Made Simple
Alex Sanfilippo, PodMatch.com
Website Design Made Simple: Website Conversion & Website Design Tips for Small Business
JennyB | Website Designer