Small Business Casual
Where small business meets your favorite pair of slippers.
A little quirky, not too buttoned up, one less accessory, ahhhā¦ just right.
Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!
From general business and marketing to making sense of the behind-the-scenes chaos, Iām Emily Aborn, your host and Small Business Copywriter!
Iām here to walk alongside you as we make running our businesses less of a roller coaster and more like a scenic train ride (don't forget the snacks!).
Small Business Casual
Don't Make Them Cry to Get Them to Buy!
Pain point marketing is marketing that highlights a problem your audience is experiencing and positions your product or service as the solution.
It's easy, creates an urgency, lack, need, and reminds them of just how badly they hurt!
Pain point marketing works and often grabs attention or raises alarm, but at what end?
In this episode, I share my own thoughts on pain point marketing and why I don't rely on making them cry to get them to buy.
Inside this episode on pain point marketing:
- Why pain point marketing is perpetuated and used often
- My issues with pain point marketing and ethical red flags
- How to balance emotions, benefits, and empathy in your marketing without tapping on pain points
- and MORE!
Resources and Links Mentioned:
šš» EXTENDED SHOW NOTES
Alice Karolina's episode on She Built This: How We Sell Matters
Content with Character episode on Features vs. Benefits
Let's Connect!
Iām Emily Aborn, Iām a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking, reading, and playing Crib Wars (IYKYK).
Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack
Text Me!
Leave a Voicemail
