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Small Business Casual
Where small business meets your favorite pair of slippers.
A little quirky, not too buttoned up, one less accessory, ahhh… just right.
Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!
From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter!
I’m here to walk alongside you as we make running our businesses less of a roller coaster and more like a scenic train ride (don't forget the snacks!).
Small Business Casual
Wait, is that True!? The 4 Gates of Speech for Your Content Marketing
The Four Gates of Speech is a framework/philosophy for communication attributed to Rumi. A concept coming from the Sufi mystic tradition, it's a filtering system for your words to ensure: wise, intentional, and kind communication.
In this episode, I apply this concept to content creation and what you're sharing in your marketing.
Communication is KEY in this episode, as we dive into:
- The Four Gates of Speech: True, Necessary, Kind, the Right Timing
- Why ensuring what you're sharing is true is more important than ever
- Asking why before you post
- How to be kinder in your marketing
- Ideas for determining when to hold em' and when to fold em'
- And more!
“The ability to simplify means to eliminate the unnecessary so that the necessary may speak.” Hans Hofmann
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Hi! I'm Emily Aborn, dog mom, wife, auntie, Copywriter, Speaker, and host of this very podcast you're listening to -Content with Character. When I'm not helping small business owners build community and relationship-based businesses, you can usually find me:
🥾 Adventuring in the woods with my husband Jason, and our dog Clyde
🙋🏻♀️ Competing against the Jeopardy contestants (from the couch, of course!),
🛌 Or trying to sleep past 7am.
I'm glad you're here and can't WAIT to learn all about YOU!
Email: emily@emilyaborn.com
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