Small Business Casual
Where small business meets your favorite pair of slippers.
A little quirky, not too buttoned up, one less accessory, ahhh… just right.
Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!
From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter!
I’m here to walk alongside you as we make running our businesses less of a roller coaster and more like a scenic train ride (don't forget the snacks!).
Small Business Casual
4 Buyer Mindsets to Consider in Your Business
"Nothing works for everyone, and nothing works all the time. This is why traditional marketing does not work for most people because they assume the rules are the same." - Scott Oldford
I've shared before about various stages your clients and community might be in terms of awareness of what you offer (Symptom, Problem, Solution Aware). In this episode, we're going a level deeper and looking at why it doesn't work to use a one-size-fits-all for your unique people AND across your marketing.
We're diving into Scott Oldford's 4 Hidden Levels of Consciousness and discussing how to blend marketing that speaks to Reactive, Willful, Intellectual, and Intuitive buyers.
In the episode:
- Introduction to the 4 Hidden Levels of Consciousness
- The marketing that appeals to Reactive buyers
- How to ensure you're speaking to Willful buyers and have offers to move them up the levels
- How to better connect with the Intellectual and Intuitive buyer types
- Friendly reminder: some people won't like ANYTHING you do! Some people will love ALL of it! Find your people and be YOU.
- And more!
Resources Mentioned:
Pain, Problem, Solution: What are they feeling? Episode
Scott Oldford's Article "The 4 Hidden Levels of Consciousness for Marketing Your Online Business"
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I’m Emily Aborn, I’m a Copywriter, Speaker, and host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason (aka my favorite person in the whole world). Our little family lives in the backwoods of New Hampshire where we spend time hiking, reading, and playing Crib Wars (IYKYK).
Email: emily@emilyaborn.com
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