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Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Welcome to Small Business Casual, where we focus on designing a sustainable, cozy, and thriving business tailored to your LIFE. Not the other way around!

Here, small business meets your favorite pair of slippers. It's a little quirky, not too buttoned up, one less accessory, ahhh… just right.

From customer service, business productivity, and content marketing to making sense-of-the-behind the scenes, chaos, I walk alongside you as we make life and business less of a roller coaster ride and more like a walk in the park (with snacks, of course!).

I offer Small Business Copywriting & Content Marketing Consulting to interior designers, home trade professionals, service providers, coaches, consultants, non-profits, and entrepreneurs with a big mission!

Want to be a guest on Small Business Casual? Send Emily Aborn a message on PodMatch, here: https://www.podmatch.com/member/smallbusinesscasual

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Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Are You Running Your Marketing or is it Running You?

January 30, 2024 • Emily Aborn

0:00 | 34:22

Text Emily!

Are you in charge of your business' thermostat? Or is someone else that isn't even IN IT in charge of adjusting it from an app far far away?

We choose the temperature, pick the tempo, and choose our duration.

You don’t have to sprint just because someone next to you is running a sprint. You don’t have to choose a marathon, you can walk, you can run - you can even push a baby carriage and walk your dog!

In this episode, we'll take it from analogy to reality and give you some tangibles as to how that looks to choose the tempo and the temperature in your marketing and business.

In this week's episode:

A few quick thoughts on Chat GPT do's/don'ts
What temperature looks like in your marketing and visibility and how to choose yours
How to pick a tempo/intensity that feels right to you
Choosing a duration, and re-evaluating it at any time
And more!

Links Mentioned:
My new moon-shaped SAD lamp
Learn more about my NEW Brand Messaging Guides

About Me, Emily Aborn Content Copywriter
Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 98+ industries as a copywriter, helping her clients increase their visibility, connect with their audience, and open up to creativity in their content. For fun, she enjoys nerdy word games, reading, listening to podcasts, and hiking in the woods with her husband, Jason, and their dog, Clyde.

Email: emily@emilyaborn.com
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