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Small Business Casual
Where small business meets your favorite pair of slippers.
A little quirky, not too buttoned up, one less accessory, ahhh… just right.
Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!
From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter!
I’m here to walk alongside you as we make running our businesses less of a roller coaster and more like a scenic train ride (don't forget the snacks!).
Small Business Casual
What to Do When Things Fail (Risky Business Series: Part 1) 🕷️
These days, we see a lot of highlight reels. A lot of successes, wins, accomplishments, achievements, celebrations, and not-so-humble brags.
What we don’t always see or hear about are the flops, mistakes, and failures. The flailing and wailing that results when something doesn’t go at all how we hoped and planned, or it just doesn’t go… at all.
In this week’s episode, we’re going to talk about what to do when we fail.
"What to Do When Things Fail" is part one of my October Risky Business Series in which we'll be talking about: failing, what do to when business is slow, horrific stuff I see in content, getting ghosted, and how to make planning less scary.
In this week's episode:
- The definition of failure
- Facing the facts and sharing the reality of failure as a part of life and business
- Two of my best-kept failure secrets
- Four steps to help you fail forward and move with intention
- Should you ask for outside help to handle your failures?
- Do you need to announce when you fail?
Resources mentioned:
Farnoosh Torabi's episode on the She Built This podcast talking about her new book, A Healthy State of Panic, and the fear around failure.
Content with Character Episode on Taking Inventory
Hug Your Customers book by Jack Mitchell
Rich Roll's podcast with Arthur C. Brooks on Happiness, Transcendence, and Creating Greater Life Satisfaction
Connect with Me:
I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee.
Email: emily@emilyaborn.com
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