Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Welcome to Small Business Casual, where we focus on designing a sustainable, cozy, and thriving business tailored to your LIFE. Not the other way around!

Here, small business meets your favorite pair of slippers. It's a little quirky, not too buttoned up, one less accessory, ahhh… just right.

From customer service, business productivity, and content marketing to making sense-of-the-behind the scenes, chaos, I walk alongside you as we make life and business less of a roller coaster ride and more like a walk in the park (with snacks, of course!).

I offer Small Business Copywriting & Content Marketing Consulting to interior designers, home trade professionals, service providers, coaches, consultants, non-profits, and entrepreneurs with a big mission!

Want to be a guest on Small Business Casual? Send Emily Aborn a message on PodMatch, here: https://www.podmatch.com/member/smallbusinesscasual

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Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Taking Inventory

September 26, 2023 • Emily Aborn

0:00 | 40:44

Text Emily!

My goal for my life is a successful, kind, simple existence that I feel proud of. One that isn't complex or complicated or confusing. From relationships to business, I'm looking for things I look forward to waking up to each and every day! For me, that's the definition of success.

The way to start achieving that, I believe, is to let go of all the things that are getting in the way.

Yet, despite my best intentions, I complicate, confuse, and get stuck in situations that I know aren’t right for me. Mismatched situations, "yes's" when I should've said "no".

I want this for you too when it comes to your marketing and visibility efforts. I want you to feel SO excited and good and passionate about what you’re doing and how you’re sharing it. So that marketing, visibility, and content creation go from loathsome to FUN! Because you’re just sharing in a way that feels good and what you’re excited about.

This episode is all about how to start working towards that as we take inventory of everything we have happening visibility-wise and go through it with a fine-tooth comb.

In this episode, I talk about Taking Inventory as it relates to your marketing as we dive into:

How and why to set time aside to review your visibility and content
How to think about your marketing efforts vs. your content creation
How to take stock of everywhere you're visible
How to realistically (and honestly) evaluate what went well and why, and what didn't!
How to provide more resounding "yes's" and clear "no's" in the future

Links Mentioned:
How to Hold a Collaborative CEO Day for Greater Success with Emily Aborn
How to Grow Your Business Faster with a CEO Day
She Built This Episode Host Swap with Kim Dawson
Emily Aborn's Strategy Sessions
👉🏻 TAKING INVENTORY CHECKLIST

About the Host:

I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee.

Email: emily@emilyaborn.com
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