Small Business Casual

Where small business meets your favorite pair of slippers.

A little quirky, not too buttoned up, one less accessory, ahhh… just right.

Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!

From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter! I’m here to walk alongside you as we make running our businesses less of a roller coaster and more like a scenic train ride (don't forget the snacks!).

Want to be a guest on Small Business Casual? Send Emily Aborn a message on PodMatch, here: https://www.podmatch.com/member/smallbusinesscasual

All Episodes

Small Business Casual

An Easy Content Framework

May 30, 2023 • Emily Aborn

0:00 | 32:16

Text Emily!

In this episode, I talk about Dandelions and what they have to do with your marketing.

Dandelions have a lot of whimsical memories and meanings for me personally and we can channel their energy, as it relates to our marketing, messaging, and our business' impact spreading far and wide!

Dandelions, like wildfire, are representative of how our unique voices and messages can SPREAD and flourish!

This easy content framework will help you create a simple plan and help prevent you from making one of the biggest mistakes I see when it comes to people’s content.

I get into:

Why we should have a little more R-E-S-P-E-C-T when it comes to Dandelions as a flower
A simple content strategy that will help your content garden flourish
How to consider your foundational content
How to consider your helpful content
How to consider your personal and inspirational content
How to consider your promotional content
Giving clear calls to action in a way that's uniquely YOU
A reminder of why we need to share promotional content
A mistake I see many entrepreneurs make with their content and its impact
A month's worth of content ideas
And an easy action step to get you started

About Me & Let's Connect

Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence.

Got a Question for the Show? Email Me! emily@emilyaborn.com

Website | Facebook | Instagram | LinkedIn | Substack

emilyaborn.com

facebook.com/Emily.CatherineGrace/

linkedin.com/in/EmilyAborn

smallbusinesscasual.substack.com/

If you loved this episode, I welcome you to share your thoughts and aha’s with me at emily@emilyaborn.com AND I also would love for you to give me five stars and write me a review on the Apple podcasts app. Go to the show, scroll down a little and find the little pencily thing where it says “Write a Review”.