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Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Welcome to Small Business Casual, where we focus on designing a sustainable, cozy, and thriving business tailored to your LIFE. Not the other way around!

Here, small business meets your favorite pair of slippers. It's a little quirky, not too buttoned up, one less accessory, ahhh… just right.

From customer service, business productivity, and content marketing to making sense-of-the-behind the scenes, chaos, I walk alongside you as we make life and business less of a roller coaster ride and more like a walk in the park (with snacks, of course!).

I offer Small Business Copywriting & Content Marketing Consulting to interior designers, home trade professionals, service providers, coaches, consultants, non-profits, and entrepreneurs with a big mission!

Want to be a guest on Small Business Casual? Send Emily Aborn a message on PodMatch, here: https://www.podmatch.com/member/smallbusinesscasual

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Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

What's Content Marketing? And Why Does it Matter?

May 16, 2023 • Emily Aborn

0:00 | 22:37

Text Emily!

What's content marketing really?

Content Marketing is using the content you generate strategically to attract new customers and clients, and keeps you TOP of mind.

In this episode, we get into what on earth content really means, what content marketing is, whether or not every business needs it, and how it might not be what you think or always thought.

We hear the word entrepreneurial buzzwords, like content, a lot, and half the time we don't even really know what they mean. Then we overthink them as these huge concepts or foreign territory, and end up getting stuck.

This podcast will answer:

What's content marketing?
What's the difference between content and copy?
What's the same between content and copy?
Do you need both content and copy in your business?
How can you reframe thinking about content marketing so you can get off the overthinking hamster wheel?
And more!

About the Podcast and Host, Emily Aborn:

This podcast is focused on marketing, visibility, and content creation in a way that works for YOU! My desire for this show is to help you unlock more and more of your YOU-ness so that you can stand out as a business owner and make a bigger impact in the world.

I’m your host, Emily Aborn, a Small Business Copywriter who lives to help messages and ideas find a clear voice. I take content writing and copywriting tasks off people’s plates and save them lots and lots of time and frustration.

Connect with Me Online:
Website: emilyaborn.com
Email: emily@emilyaborn.com
Instagram: instagram.com/emilyaborn
LinkedIn: linkedin.com/in/emilyaborn
Substack: SmallBusinessCasual.substack.com

If you loved this episode, I welcome you to share your thoughts and aha’s with me at emily@emilyaborn.com AND I also would love for you to give me five stars and write me a review on the Apple podcasts app. Go to the show, scroll down a little and find the little pencily thing where it says “Write a Review”.